Maiwe Skin
2026
Maiwe Skin
2026
Skincare born from wild-grown
Chilean botanicals and a bio-engineer’s refusal to accept what traditional solutions couldn’t solve.
ROLE & SERVICES
Visual Identity
Webdesign
Print design
Graphic Design
CREDITS
Campaign:
Ignacio Gutiérrez
Product photography:
The Phoney Edit
APPROACH
Together with Maayke and her team, we guided Maiwe through its next phase of growth. From a refined brand identity to a new website, packaging, and imagery, we created a more cohesive and distinctive brand experience across every touchpoint.
The goal was simple: build a foundation that showcases Maiwe’s soulful story, unmatched potency and the scientific rigour that make it distinctive.
TYPOGRAPHY
The typographic direction is rooted in clarity and precision. Chalet provides a calm and approachable foundation, while ABC Simon introduces a research-driven, technical layer inspired by scientific documentation. A hand-drawn serif adds warmth and reflects Maayke’s personal touch, balancing rigor with humanity.
SKIN QUIZ
The Skin Quiz offers a personalized entry point into the brand. By helping visitors discover their skin type and matching them with the most suitable products, the tool creates a more intuitive, trustworthy, and tailored shopping experience.
VISUAL LANGUAGE
Maiwe’s visual language is built to grow. As new ingredients are introduced, the journey expands, giving rise to new patterns, colours, and expressions, each rooted in its own Chilean landscape. Together, they form a cohesive whole: a system that can scale across all Maiwe touchpoints, while always allowing us to zoom in, focus, and reveal deeper stories within the larger terrain.
Product images for Maiwe were created with The Phoney Edit, our signature AI service.
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